Can You Afford To Get Sick?
I want you to take a step back for a minute and think about how you are running your fitness business. Now what would happen if you were not able to work on a given day, for example a day that you typically have the most clients. What would that do to your business?
What if you were to come down with a severe illness? Have a personal or family situation to attend to? Really think about it, how dependent is your fitness business on you being there day in and day out? If your reading this and thinking that your business is nearly 100% dependent on you, then it may be time to start considering plugging in some other income streams into your fitness business to cover yourself when life throws us those challenges that we all have to face sometime or another.
Let's face it, if your business is 100% dependent on you, I'm sorry but its no longer a business. Now you have a job. Unless that is what you want, its best to think of some ways to leverage your time and give yourself a little room to breathe when you need to have it.
Here are three ideas you can incorporate into your fitness business to help leverage your efforts when the unfortunate situations arise.
Income Stream Idea #1: Have other fitness professionals working alongside or under you. From a client service aspect, this would be one of the better choices. It can also be a challenge if you are an independent trainer for example who delivers workouts to clients in their homes. Having someone else to delegate a client to in times of need is a big stress relief but can also come up with its own challenges. Ideally you would want any other trainers you work alongside of or that work under you to have the approach, both philosophy and training wise that you have. However since we are all individuals that can be easier said than done. Also it would be a good idea to get other clients familiar with the other trainers, since this is a very personal business it is always best that the trainer and client are familiar with one another.
Income Stream Idea #2: Develop information products that can be automated on your website. This is one of the best ways to replicate yourself possible. It is also a great way to leverage your time and income. You could develop such things as books, ebooks, DVD's and teleseminars. Sure, this won't replace an actual training session, but financially its easier to sell a few information products that are already automated (transactions and delivery are all handled automatically and electronically and do not need your constant daily presence in order to operate) on your own website for you than it is to train a client for an entire hour, especially when emergencies occur.
Income Stream Idea #3: Add in fitness coaching and workout programs by phone and/or by internet that can be delivered at an affordable rate for your clients. This is quickly becoming one of the top ways that fitness professionals leverage their time. At the same time, having a client be able to download a home workout from their email or your website, or receive a thirty minute coaching session on the phone from you can be extremely valuable and makes you stand out among the crowd. You could price these services lower than your training fees and still be able to pull in an income even when you are under the weather.
There is a very popular question from Michael Gerber, author of the "E-Myth".
"Are you working IN your business or ON your business?"
Really take that into consideration. Next time life passes you lemon, do your best to make lemonade. Develop some secondary income streams for your business and take some steps to really make what you do for a living a business, not a job.
http://www.evolvingfitnesspro.com/
What if you were to come down with a severe illness? Have a personal or family situation to attend to? Really think about it, how dependent is your fitness business on you being there day in and day out? If your reading this and thinking that your business is nearly 100% dependent on you, then it may be time to start considering plugging in some other income streams into your fitness business to cover yourself when life throws us those challenges that we all have to face sometime or another.
Let's face it, if your business is 100% dependent on you, I'm sorry but its no longer a business. Now you have a job. Unless that is what you want, its best to think of some ways to leverage your time and give yourself a little room to breathe when you need to have it.
Here are three ideas you can incorporate into your fitness business to help leverage your efforts when the unfortunate situations arise.
Income Stream Idea #1: Have other fitness professionals working alongside or under you. From a client service aspect, this would be one of the better choices. It can also be a challenge if you are an independent trainer for example who delivers workouts to clients in their homes. Having someone else to delegate a client to in times of need is a big stress relief but can also come up with its own challenges. Ideally you would want any other trainers you work alongside of or that work under you to have the approach, both philosophy and training wise that you have. However since we are all individuals that can be easier said than done. Also it would be a good idea to get other clients familiar with the other trainers, since this is a very personal business it is always best that the trainer and client are familiar with one another.
Income Stream Idea #2: Develop information products that can be automated on your website. This is one of the best ways to replicate yourself possible. It is also a great way to leverage your time and income. You could develop such things as books, ebooks, DVD's and teleseminars. Sure, this won't replace an actual training session, but financially its easier to sell a few information products that are already automated (transactions and delivery are all handled automatically and electronically and do not need your constant daily presence in order to operate) on your own website for you than it is to train a client for an entire hour, especially when emergencies occur.
Income Stream Idea #3: Add in fitness coaching and workout programs by phone and/or by internet that can be delivered at an affordable rate for your clients. This is quickly becoming one of the top ways that fitness professionals leverage their time. At the same time, having a client be able to download a home workout from their email or your website, or receive a thirty minute coaching session on the phone from you can be extremely valuable and makes you stand out among the crowd. You could price these services lower than your training fees and still be able to pull in an income even when you are under the weather.
There is a very popular question from Michael Gerber, author of the "E-Myth".
"Are you working IN your business or ON your business?"
Really take that into consideration. Next time life passes you lemon, do your best to make lemonade. Develop some secondary income streams for your business and take some steps to really make what you do for a living a business, not a job.
http://www.evolvingfitnesspro.com/
posted by Evolving Fitness Pro @ 9:42 AM
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